Liberty Bank

Objective

To produce a video that highlights Liberty Bank’s 200th anniversary celebration and its $1825 giveaway, showcasing the impact on local community members while reinforcing the bank’s reputation as a trusted, community-focused partner.

Creative Process

1. Research & Planning
   We reviewed Liberty Bank’s history, campaign goals, and past “Altogether Better” messaging to align with their community-focused brand.
2. Interviews
   We captured authentic stories from the winners and community members, focusing on how the giveaway made a tangible difference in their lives.
3. Cinematic B-Roll
   Shot celebratory check presentations, community reactions, and key local scenes to capture the event’s energy and Liberty Bank’s presence in the community.
4. Editing & Storytelling
   Edited into a 60–90 second hero video and shorter social cuts. Included professional audio mixing, color grading, and music to create an uplifting, polished feel.
5. Delivery
   Delivered horizontal and vertical versions to optimize for website, social media, and internal use.

Results

The video elevated Liberty Bank’s 200th anniversary campaign, highlighting its generosity and strong community ties. It created excitement across digital platforms, built trust with customers, and reinforced Liberty as one of the most community-driven banks in the nation.

‍

Conclusion

Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.