KBMO

Objective

To produce a cinematic “About & Product Launch” video for KBMO Diagnostics that highlights their brand story, showcases their scientific credibility, and introduces their new MIP test in a way that appeals to both clinicians and patients.

What We Did

1. Strategic Discovery – Collaborated with KBMO leadership to identify core messaging, target audience, and key storytelling pillars.
2. Interview Direction & Filming – Captured executive and scientific leadership interviews to communicate expertise and brand vision.
3. Cinematic B-roll Production – Filmed lab environments, product handling, and team collaboration to create a dynamic visual narrative.
4. Script Development & Storyboarding – Crafted a professional yet approachable script that emphasizes KBMO’s growth, innovation, and new product launch.
5. Editing & Post-Production – Delivered a polished video including motion graphics, branded text overlays, sound design, and licensed music.
6. Social Media Optimization – Created shortened vertical cutdowns tailored for Instagram, LinkedIn, and other platforms to maximize reach.

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Creative Process

1. Research & Discovery
   I began by reviewing KBMO’s brand values, scientific background, and target audience. This helped clarify the core messaging: credibility, innovation, and patient-focused care.
2. Concept Development
   Using those insights, I drafted a script outline and visual storyboard to map out key talking points, interview structure, and cinematic b-roll opportunities.
3. Filming
   Conducted on-site interviews with KBMO leadership and science team, while also capturing cinematic lab b-roll, product handling, and team collaboration shots.
4. Editing & Refinement
   Edited the chosen footage into a cohesive narrative, incorporating motion graphics, licensed music, and brand colors. Adjustments were made based on client feedback to refine flow, pacing, and emphasis.
5. Finalization
   Delivered the final About & Launch video in both horizontal and vertical formats, optimized for web, events, and social media distribution.

Results

The finished video showcased KBMO’s growth, values, and new MIP test launch with clarity and impact. The story resonated with their audience, strengthening credibility with providers and positioning KBMO as an innovator in diagnostics.

Conclusion

Through research, strategic storytelling, and cinematic production, we created a compelling video asset that elevated KBMO’s brand presence, built trust with clinicians, and helped them communicate the next evolution of their products.

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