Standard Knapp

Objective

To create a series of videos for Standard Knapp that showcase their innovative packaging machinery and highlight the company’s people, expertise, and customer partnerships. The goal was to elevate the brand’s authority while humanizing its story through cinematic product visuals and heartfelt testimonials.

Creative Process

1. Discovery & Planning
   Worked with the Standard Knapp team to identify key messages: machinery reliability, innovation, and the people who make it all possible.
2. Cinematic Machinery Coverage
   Filmed high-quality visuals of their machines in action—showing packaging lines, precision mechanics, and the efficiency of their all-in-one solutions.
3. Testimonials & Interviews
   Captured on-camera interviews with leaders and employees, weaving in their passion, values, and stories of innovation.
4. B-Roll & Storytelling
   Shot complementary footage of collaboration, planning, and team culture to show the human side behind the technology.
5. Editing & Delivery
   Produced a polished “About Us” video, machinery marketing clips, and testimonial videos. Added professional audio, color grading, motion graphics, and captions for social media.

Results

The videos positioned Standard Knapp as an industry leader, effectively combining technical expertise with authentic storytelling. The testimonial video built trust with prospective clients, while the machinery highlights demonstrated real-world value in a compelling, cinematic way.

Conclusion

By blending technical machinery footage with authentic human voices, we created a video package that both markets Standard Knapp’s advanced solutions and strengthens its reputation as a trusted, people-first partner.